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Why a buyer’s love letter is a big no-no!

Buyer love letters feel personal and persuasive, but they create real fair housing risk for everyone involved. Here is why most brokerages no longer allow them.
A rustic Home Sweet Home sign beside a vase of flowers on a windowsill

Why a buyer’s love letter is a huge no-no!

Why a buyer’s love letter is a big no-no! Here’s the fair housing risk every seller and agent should understand.

The exchange of Buyer’s Love Letters poses a serious risk of violating fair housing laws, specifically in California. If you are selling your home and your Realtor or listing agent is passing these letters along to you, that is a practice agents are now widely advised to avoid. Reading a letter is not itself against the law. The risk is that these letters often reveal a buyer’s race, religion, familial status or another protected characteristic — and a decision influenced by those characteristics is exactly what fair housing law prohibits.

California has been at the forefront of national efforts against discrimination, exemplified by the early enactment of the Unruh Civil Rights Act in 1959. This pivotal legislation aimed to prevent businesses from engaging in discriminatory practices. Subsequently, the California Legislature introduced additional measures to safeguard the rights of its residents.

The Unruh Civil Rights Act extends protection against discrimination by all business establishments in California, encompassing housing and public accommodations. This protection covers various factors such as age, ancestry, color, disability, national origin, race, religion, sex, and sexual orientation. Case law has clarified that sexual orientation includes individuals identifying as homosexual, bisexual, or heterosexual.

Therefore, the sharing of Buyer’s Love Letters, which often contain personal information about the potential buyer, may inadvertently lead to discriminatory practices and run afoul of these vital fair housing laws. It is imperative for both sellers and real estate professionals to be aware of these legal implications to ensure compliance and avoid potential lawsuits. You can learn more about California Fair Housing Laws Here

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Contact Brokers Michael & Broker Anita Marchena
Phone: ‭951-392-8511 or Contact Page

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Michael and Anita Marchena are a husband-and-wife team based in Temecula. They work with buyers and sellers across the Temecula Valley, and handle both the real estate and the home-loan side of a move under one roof.

Michael Marchena — California Real Estate Broker & Mortgage Loan Originator · DRE #01918167 · NMLS #2501919 · Anita Marchena — California Real Estate Broker · DRE #02031692

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